“Think Like Nature, in Tourism and Business” is a report co-created alongside Jess Jorgensen (founder, Sporesight). It is an exploration into how enterprises, policymakers and tourists are shaping new travel practices by embracing principles of nature.

Grounded in case study analysis, systems thinking and trend analysis, these shifts serve as invitations to experiment, adapt and evolve.

With over five years of experience in trend forecasting, I led the Macro content stream for BDA London’s subscription platform, Trendhub. In this role, I delivered end-to-end projects across multiple sectors and global regions- from research and analysis to concept development and full report writing.

My work ranged from strategic thought leadership pieces to consumer profiling and cultural trend identification, helping brands translate emerging shifts into actionable opportunities.

I was commissioned to write a brand-led piece for Sibling Studio’s Substack, Post-Culture, exploring shifting cultural strategies. The article uncovers a subtle yet significant evolution in the pace and approach of brand activation, reflecting broader changes in how brands connect with culture and consumers today.

A Substack dedicated to delivering fresh insights to creative minds, with a growing subscriber base of 100+ creatives, strategists, researchers and innovators.