Catanna Studio delivers trend research that blends collaboration and creativity to elevate strategic decision-making.

Services

  • I bring experience delivering actionable trend forecasts to global retailers, using forward-thinking frameworks to identify emerging signals and long-term shifts. 

  • I translate behavioural and consumer research into compelling cultural insights, fuelling strategic decisions and creative briefs that resonate. 

  • Grounded in cultural awareness and systems thinking, I develop strategies that align with regenerative futures and long-term transformation. 

  • I craft editorial content that captures cultural context, brand activations, and the momentum of change, spotlighting trends and shaping foresight narratives. 

“I value conducting trend research through a responsible lens to scale ways to not only meet today's needs, but also contributes to a thriving future.”

Methodology

My research approach blends strategic foresight with regenerative thinking to help brands navigate complexity and shape resilient futures.

Global Macro Research

Understanding the global systems and forces shaping our environmental, political, and economic futures.

Micro-level Scoping

Identifying emerging behaviours, community dynamics, and cultural shifts at the human scale.

Expert Interviews

Gathering grounded perspectives from practitioners, creatives, and thinkers across sectors.

Case Study Analysis

Examining precedent- what’s worked, what hasn’t- to extract insights and transferable frameworks.

Systems Thinking

Connecting the dots between issues, actors, and environments to uncover leverage points for change.

Let me introduce myself

I’m Catherine Baldwin, a trends and futures creative passionate about delivering strategic insight to help shape tomorrow’s world. With a naturally curious mindset, I uncover fresh perspectives that spark meaningful innovation.

Over the course of my career, I’ve worked across multiple industries within the macro trend space, offering a versatile and well-rounded approach that supports industry leaders with future-facing, actionable solutions.